Hi, my name is Emma, and I am the founder of Avalon Transformation Partners. I left the corporate world at the end of 2024 and was looking for my next opportunity. It was during this search that I discovered not one, but two, gaps. 

The first, small organisations building their businesses, looking into the chasm between start-up and scale-up and not having the tools to build the bridge to get them across. The second, brilliant people in a leadership role feeling stuck, frustrated, and overwhelmed, needing the tools to help them feel in control and get big wins. With my experience in business change and leadership development, alongside my MBA, APM PMQ, and Mindful Emotion Coaching qualification, I knew helping these people and these businesses was something I could do (and potentially do quite well whilst also having fun doing it), so Avalon was born.

Securing a client within the first month, winning the Emerging Leader 2025 award at the Women Leaders event, and being a nominated finalist in the Entrepreneur 2025 category cemented for me that I might be onto something. My smorgasbord background of theory and lived experience providing a unique perspective that was helping clients to think differently and achieve success.

So how did I get here? Well, I began my working life as a midwife in one of the most socially deprived wards in the UK. I was supporting people to break generational cycles and standing beside them through some of their most emotional, vulnerable, and life-changing moments. I loved my work, but after a defining event combined with the latest round of cuts to funding, I knew I couldn’t continue in that world, and I made the difficult decision to leave. I went back to school choosing Cranfield University to complete a full time MBA programme, taking home the Spirit of Cranfield award at the end. That experience led me into the world of business and organisational change, where I have carried forward a deep respect for humanity, complexity and the power of feeling truly supported.

I went on to work as a consultant in businesses large and small across multiple industries including automotive, healthcare, ed-tech, and the charity sector. From coaching executive teams to redesigning business strategies, I have been trusted to deliver work that creates lasting impact and have been rewarded along the way with fantastic feedback, a cash bonus, and (most recently), an award. 

What clients get from me is a unique mix of strategic thinking, emotional intelligence and practical action. I help businesses get unstuck and start growing and scaling with a people and purpose first approach. I help people understand their brains, their patterns and their power so they can make more informed and effective decisions both inside and outside the boardroom.

I believe that transformation is possible for everyone on both an individual and professional level. If you are ready to make meaningful, long-lasting change, (for you or your business) I would love to walk that journey with you.